Know Your Audience.
A San Gabriel Valley-based, woman-owned firm specializing in community engagement and strategic communications.
know your audience • shape the narrative • foster lasting relationships • engage diverse communities • navigate differing opinions • build project success
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know your audience • shape the narrative • foster lasting relationships • engage diverse communities • navigate differing opinions • build project success •
Who we are
We help clients tell their story with clarity and impact to achieve their goals.
KYA (know your audience) consulting is a San Gabriel Valley-based, woman-owned firm specializing in community engagement and strategic communications. We help clients tell their story with clarity and impact to achieve their goals. How? Through clearly defined project objectives, key stakeholder identification, effective messaging, and tight timeline management.
Our approach is grounded in helping clients connect with a variety of audiences through compelling stories informed by research and understanding. You must know your audience to create story throughlines that engage, resonate, and ultimately foster collaboration and trust. Our team brings a diverse range of experiences and perspectives to successfully guide you through every stage of the community engagement process.
About Us
At the intersection of communications, community, and collaboration.
KYA believes that at the heart of each project exists opportunities to connect with your target audiences through proactive and purposeful communications, and thoughtful outreach and planning, which leads to fostering meaningful relationships and collaborative project outcomes. Our job is to understand your project, think deeply about potential pitfalls and opportunities, and develop an engagement campaign that’s both powerful and effective. To achieve this, we focus on the following:
Strategic Communications — Our team has extensive experience in developing communications with impact. Based on your project’s needs and goals, we develop a strategic communications plan that incorporates compelling storytelling and select tactics to ensure your message reaches and resonates with core target audiences.
Community Engagement — Every community engagement project requires a tailored approach and thoughtful planning that reflects the needs of a wide range of audiences. Our team has substantial expertise in identifying key audiences and creating outreach plans that build trust and give local community members opportunities to learn and participate throughout the engagement process.
Meaningful Collaboration — Our clients are always our first and most important collaborative partners. Through this partnership, we work with you to manage all aspects of the project and connect you with your audience, whether that’s business groups, elected officials, nonprofits, government agencies, and/or community members, to foster meaningful collaboration and local partnerships.
We’re proud to be members of the Pomona Chamber of Commerce and the San Gabriel Valley Economic Partnership.
Services
Public Relations
Brand. Reputation. Relationships.
We work with clients to build a clear, outcome-focused communications strategy that engages diverse stakeholders, protects your reputation, and drives your strategic goals.
Community Outreach
Credibility. Dialogue. Collaboration.
From grassroots engagement to high-stakes town halls, we design public involvement strategies that build trust and credibility, foster two-way dialogue, and cultivate lasting, collaborative community relationships.
Media Relations
Presence. Perception. Impact.
We amplify your voice through strategic earned media. By crafting compelling narratives and pitching key outlets, we expand your reach, manage public perception, and position you as a trusted voice.
Creative Services
Design. Narrative. Cohesion.
We produce purpose-driven visual content and graphic design to bring your story to life, translate complex information, and tie your overarching communications strategy together.
More than 30 years of engagement experience
KYA Consulting is a San Gabriel Valley-based, woman-owned firm specializing in community engagement and strategic communications. Our team brings more than 30 years of experience developing and implementing strategic communications and community engagement campaigns with impact. The work we do is grounded in helping clients tell their stories and foster meaningful relationships.
Our Team
Grace Yao
Founder and CEO
Grace brings nearly three decades of experience in strategic communications and stakeholder engagement to help clients connect with their target audiences through proactive and purposeful communications, meaningful relationship building, and collaboration. She has extensive experience in public relations, crisis management, public affairs, and project management. Grace has a knack for helping clients clarify big-picture strategy to build initiatives that both manage brand risk and resonate with target audiences. She also serves on the Board of Directors for Safe Parking LA.
Carolyn Kraft
Strategic Communications Director
Carolyn has more than 25 years of experience in strategic communications, public relations, public affairs, and community engagement. She has worked with Fortune 500 companies, small businesses, and non-profits developing and managing their public relations campaigns and community outreach programs, by incorporating strategic message development to educate and mobilize community, business and government stakeholders. Carolyn has a knack for helping clients tell their stories through creative content with impact including website articles, press releases, social media posts, grants, messaging, and a variety of other collateral materials.
Fatima Baig
Communications & Marketing Director
Fatima is a two-time Emmy Award-winning Communications & Marketing Director with 15+ years leading brand, communications, and marketing strategy across a range of industries. She’s built communications functions from the inside and driven strategy from the outside, in-house and agency alike. A former broadcast journalist, she turns complex, technical stories into brand narratives that move markets, with a track record of national coverage on ABC, NBC, CBS, and FOX. She has led communications teams, advised C-suite executives on strategy and risk, and directed crisis communications through major organizational change. Fatima holds a B.A. in Journalism from Cal State Fullerton and is completing an MBA in Marketing at Boston University’s Questrom School of Business.
Linda is a seasoned public affairs and community engagement professional with more than 25 years of experience building relationships, managing complex projects, and connecting organizations with the communities they serve. Linda brings a unique blend of strategic thinking, project management, communications, and community relations to her work. She is known for her ability to see both the big picture and the details that make an organization work. Linda brings a people-centered approach to problem-solving.
Linda Delgado
Public Affairs & Stakeholder Engagement Director
We’d love the opportunity to partner with you!
Please fill out the contact form and we will get back to you shortly.